Apple HomePod 2nd-Generation

APPLE WATCH ULTRA

We’ve been working on something completely new over the years we’ve spoken to renowned explorers accomplished adventures and Elite athletes who are drawn to some of the most extreme environments like Ray zaha an extreme. Explorer who’s crossed some of the harshest environments on foot including the length of the Sahara Desert and Expeditions across. Antarctica and the Arctic and Nadia Ali an accomplished diver.

Expedition leader and a claimed underwater photographer and Scott jurek one of the most dominant ultramarathon runners in history and a seven-time winner of the western states Hundred Mile inspired by their stories cut out to create an Apple Watch designed specifically for exploration adventure and endurance and it’s extraordinary this has been years in the making and we can’t wait to show it to you. “wanted for hazardous Journey long months of complete darkness constant. Danger recognition in case of success” this is Apple watch Ultra a completely new design reimagined with extraordinary new capabilities that expand the ways you can use Apple watch every detail has been engineered to create the most rugged and capable Apple watch Ever it starts with a case made from Aerospace grade titanium that strikes the perfect balance of weight durability and corrosion resistance in case extends up to surround the flat.

Sapphire front Crystal from Edge impacts that can occur during extreme activities center of the 49 mm case is our biggest brightest display ever in Apple watch making it easier to read in the harshest sunlight we also added a new button the action button and high contrast International Orange it’s customizable and gives users quick physical control for a range of functions the digital Crown has a larger diameter and coarser grooves and the side button stands proud of the case designed to be used while wearing gloves and the audio system excels when you’re out in the elements we added a second speaker for increased volume three strategically placed microphones in advance software help ensure voice.

Clarity on calls even in windy conditions and for maximum connectivity and communication cellular is built into Apple watch Ultra Ultra has the biggest battery of any Apple watch yet to 36 hours of battery life on a single charge and Apple watch Ultra can even get up to 60 hours of battery life for a multi-day adventure using a new battery optimization setting coming later this fall and to complement the rugged utility of the hardware we created our most technical face yet wayfinder with a host of critical information it includes a compass in the dial and can be customized for the mountain.

Ocean or Trail and to optimize for evening conditions there’s night mode just rotate the crown and the UI turns red for better visibility in the dark Apple watch Ultra is designed to push boundaries it’s a versatile tool for anyone who appreciates.

Outdoor Adventure Water Sports and endurance training for each of these we created a special meticulously crafted itself with explorers in mind we developed the Alpine Loop the titanium G hook securely fastens through the reinforced top Loops the band is woven using an Innovative process that integrates the two layers without any stitching. The Ocean band is molded in a high performance elastomer with a tubular geometry allowing it to stretch for a perfect fit even over a wetsuit water sports for endurance athletes we created the Trail Loop the lightweight textile has increased elasticity for a comfortable snug fit it’s our thinnest van yet with a convenient tab for making quick adjustments.

Ultra is a totally new expression of Apple watch whether you’re an accomplished athlete or Explorer or aspire to try exciting new activities we think you’re going to love it where’s jewels to tell you more we set out to make apple watch Ultra the best sport watch out there with features for every athlete. GPS performance is critical for serious.

Runners and athletes who want the most accurate metrics a typical GPS solution works well most of the time but some environments are really tricky like when tall buildings or dense trees block satellites making accurate GPS find a new Precision dual frequency GPS solution that in addition to L1 also includes the latest frequency L5 plus new custom positioning algorithms in dense Urban conditions like this. Apple watch Ultra provides the most accurate.

GPS of any sport watch in the market we also brought some great work on updates to watch os9 inspired by high performance athletes with new metrics view? and later this year we’re enabling a new feature that automatically detects when you arrive at a running track ensuring the most accurate pace and distance the action button lets you conveniently Mark a segment with a single press for the ultimate Track Running experience of easily complete a marathon with battery life to spare using the new low-power workout setting most athletes can do a 2.4 Mi swim plus a 112 Mi bike ride and then run a marathon to complete a long-distance trap along with full Precision GPS and heart rate but is so much more it’s designed to help you explore the most extreme and remote location from freezing cold mountains at -20° Celsius to the Blazing desert heat at 55° C or 130° F when navigating in the back country a compass is an essential tool so we completely redesign the compass app with new.

Precision views and added capabilities The orienteering View includes Compass way points to Mark a position like the location of the trail head or your tent and they can be quickly added using the action button a path of where you’ve been so you can easily retrace your steps and it turns on automatically in the background when you go off the grid just in case getting help when you need it is critical especially in the back country that’s why Apple watch Ultra has a built-in 86 decibels you can activate using the action button it has a unique sound pattern that alerts others to your location finally.

Apple watch Ultra has been designed for water sports it can withstand the intense Dynamic forces of activities like kite surfing and wake boarding and it can go deep below the waves because we engineered it to twice the water resistance w r 100 using its new built-in depth gauge Ultra automatically launches a new depth when submerged to show current time and water temperature Outdoors to create an exclusive app that turns Apple watch Ultra into a capable dive computer for recreational scuba diving to the depth of 40 m or 130 ft to tell you more about this incredible app here’s myqish CEO of he was.

Outdoors our company is world-renowned for powering every aspect of experience in Oceanic has been a leading innovator and scuba diving for over 50 years introducing some of the very first dive computers we’re thrilled to announce our new oceanic Plus app for Apple watch Ultra this is so exciting for anyone interested in scuba diving because now the same watch you wear everyday is also your dive computer we’ve designed Oceanic plus with all the key features depth in time unlike most I computers which require you to perform a complex sequence of button presses to find the information you need our app uses a simple gestures rotate the digital Crown to access additional screens or press the action button to set a compass heading plus provides all the safety warnings that you would expect from the most advanced dive computers today like decompression limits excessive. Ascent rate and at the end of your dive safety stop guidance all smartly color-coded to help make complex information easy to understand right after the dive your data including your GPS location so that’s.

Apple watch Ultra rugged incapable Apple watch Ever with a 49 mm titanium case Precision dual frequency GPS a customizable action button long battery life a built-in depth gauge the biggest and brightest display up to 2,000 nits and all the other great features of series 8 and to help you run your longest race explore the back country and dive the world’s oceans and Apple watch Ultra as well as our entire watch lineup was designed with the environment in mind

from the use of recycled materials to suppliers use of clean energy during manufacturing we’re already carbon neutral for our corporate operations and these efforts move us even closer toward our goal to become carbon neutral for our entire product footprint by 2030 all models of Apple watch Ultra will be 799 you can order it today and it will be available starting on September 23rd here’s another look at the all new .Apple watch Ultra every.

iPhone 14 Pro

First part of our story today. Pro models we’ve introduced some of our most important technologies like Face ID, Super Retina display, and our most advanced camera features like censorship stabilization. Excited to share our most innovative pro lineup? Yeah. Call. To tell you more about the new iPhone 14 Pro, here’s Jaws…

Our Pro models feature beautiful and strong surgical grade stainless steel. Industry-leading durability features, including ceramic shield. Instance, they come in four gorgeous colors. Use space black. Gold and this all new deep purple. Apple 14 Pro introduces a new front design that is sure to become iconic. It starts with the new true depth camera. All components to fit into a smaller size using 30% less area we. The sensor behind the display for the first time. With this change, we reconsidered how you interact with your iPhone throughout the day. You experience different types of alerts and notifications, and these are often happening while you’re doing other things on your iPhone. A new experience that’s even better. Here’s Alan to tell you.

Our goal was to design A space that clearly and consistently surfaces alerts and background activity in a rich and delightful way, the result being an entirely new and intuitive way to interact with iPhone. Truly blurs the line between hardware and software. Calling it the dynamic island. We’ve designed this new space to be highly adaptive. Smoothly expand into different shapes using unique. Animations and transitions. Now when you receive an alert, the Dynamic Island expands to notify you. Is to clearly convey the information. Sanam controls without distracting from the app. This works across the entire system for things like confirming your Airpods are connected, muting, or starting a charge. Has its own personality, and it’s been designed with his own unique character. Easy to identify the glance, like when you’re using face ID.

Transit locations. Also displays ongoing background activity. Playing music. Go home. The music app gracefully morphs. Always staying active and visible. Even designed to show the current album art. Completely interactive. You can tap and hold to expose more options. Go back to the. When you’re on a call, give easy access to controls without leaving the app you’re using. You designed all these animations to feel fluid, lively. Responsive. Island is always live and active, heightening the sense of vitality by adapting in real time to show you important information, like your next direction from maps. Visible for ongoing activities, like when you’re using the timer.

Activities on the iOS 16 lock screen to work seamlessly with the Dynamic Island, including support for third party apps. You can keep track of what’s happening from anywhere on iPhone. Like following a baseball game without needing to leave the app you’re in. Seeing the lift ride while texting friends. We’ve also created a robust design system for developers so every alert looks and feels consistent. If it comes from and when you have more than one background activity, the dynamic island playfully adapts, bubbling out into two elements.

Apple we’re focused on creating extraordinary products. Was born from designing hardware and software together, so you don’t know where one ends and the other begins. Does this in a truly magical way and enables an entirely new iPhone expert. Back to jaws. IPhone 14 Pro has a stunning new display with Pro features. This is the most advanced display we’ve ever shipped.

iPhone 14 Pro and iPhone 14 Pro Max come in two great sizes now with even thinner borders, more active area and the Dynamic island. Writer the new display provides peak HDR brightness of 6. Bringing iPhone to the same level as the Pro Display XDR so photos and HDR movies are going to look amazing, including those you shoot on your iPhone. And for those bright sunny days, iPhone can now push brightness even higher. For a peak of 2000 nits, that’s. Before and the highest peak brightness of any smartphone. The new lock screen in iOS 16 introduces more personalization with widgets and live activities. This is the perfect time to introduce always on display.

Easy to see the time and other important information without raising your iPhone or tapping the display. This keeps essential information available for the moments where all you need is just a glance. By a number of new technologies that make the display incredibly power efficient. They can operate at a refresh rate as low as one Hertz with a new low power mode. And we further improved our ltpa O technology, allowing the display to intelligently dim the entire lock screen. We also take advantage of multiple coprocessors in our chip to refresh the display using minimal power, so the time, widgets and live activities are always available. Photographic expertise and powerful image segmentation to dim wallpaper photos while preserving skin tones. Continue to look great and you can keep an eye on your live activities without even touching your eye.

With all these incredible features, the new Super Retina XDR is the most advanced display ever in a smartphone. Team Pro is powered by our new A 16 bionic chip. Our newest generation of Apple silicon powers every experience and I. 16 we focused on three important areas. See display and camera. Incredible performance with leading power efficiency is a hallmark of Apple silicon.

A 16 has nearly 16 billion transistors, the most ever in an iPhone. This is our first chip built on a state-of-the-art 4 nanometer process. Greater efficiency while delivering even more. In fact, a 16 biotic is the fastest ship ever in a smartphone. Condition is still working to catch up with the performance of a 13 which we. This with iPhone 11 three years ago. The new six core CPU of a 16 is generations ahead. It’s up to a whopping 40% faster than the competition.

The CPU uses our best in class fusion architecture which delivers both leading performance and leading efficiency. Our two high performance cores are faster and use 20% lower power. Chaotic and most daily tasks could be handled by our high efficiency cores.

Performance level. These new efficiency cores use 1/3 the power of even the best efficiency cores from the competition. IPhone to deliver amazing battery life while still being extremely responsive. The new 16 core neural engine is capable of nearly 17 trillion operations per second, which helps power iPhones advanced computational photography. GPU has 50% more memory bandwidth. Great for graphic intensive games. Also an entirely new display engine in a 16. This engine enables the one Hertz refresh rate, always on capability, higher peak brightness, and the advanced antialiasing that makes Dynamic Island animations so incredibly smooth.

A 16 also flexes every muscle for the iPhone 14 pro camera system. GPU, neural engine and ISP to perform up to 4 trillion. This photo. And the image signal processor was designed to support a new generation of technology that provides our most powerful pro camera system. This empowers every user to take their. Videos from the casual user to the. We’re excited for iPhone 14 Pro to push the boundaries for what’s possible and usher in a new era for iPhone photography. Here’s beetle. IPhone 14 Pro introduces a brand new class of camera to iPhone, a 48 megapixel camera with a quad pixel sensor. It’s our largest sensor yet, 65% larger than the one on iPhone 13 pro features.

Their sensor shift OIS and 100% focus pixels. It also features a new 24 millimeter focal length. Popular photography for its versatility to shoot great landscapes, group portraits, even single subjects, the quad Pixel sensor enables a new flexible approach. If you’re shooting. Photos we want to optimize for light capture. Every four pixels into one large quad pixel with four times more light. This further improves light capture while maintaining the practical 12 megapixel photo size.

Photonic engine the new main camera has up to two times low light improvement for photos compared to iPhone 13 Pro. Let’s take a look at what the main camera can do. You can capture is stunning photos across all lighting conditions in this brighter shot the main camera captured. Rich color of her skin. Fiber in the blanket and even a little of her joy. Photo we locked exposure on the woman’s face as a vibrant feathers fell. iPhone kept her in sharp focus while creating a colorful texture around her. In this low light example, the photonic engine captures.

Compatible dynamic range from the warm glow of her skin. Her eyes to every little crease, fold and texture in the garment. The new sensor can optimize for detail using each pixel individually, providing more creative options for shooting and editing in pro workflows. With this approach, we can go beyond the three fixed lenses of the Pro camera system, adding a new 2X. Users we use the middle 12 megapixels of the new sensor to the liver, a full resolution photo and 4K video with optical quality.

Photo. And they faster aperture than any previous two acts telephoto camera on iPhone delivery. Incredible photos and videos. Has a familiar focal length that is great for portrait mode, capturing stunning detail with beautiful Boca. Also using the new sensor to optimize for detail in Pro Raw, Pro Raw merges the best of our intelligent computational photography with the benefits of the raw format, giving pro photographers who creative control over things like sharpening white balance in our advanced. Or be deaf and dynamic range.

You can now shoot pro Raw at 48 megapixel resolution, taking advantage of every pixel in the main camera and unlocking incredible editing flexibility. Has a different pixel pattern. Design a new machine learning model that further enhances the tail and reduces noise. Average is the full power of a 16 bionic and results in an unprecedented level of detail. Believable. How much we can zoom in like. Etherium photo in Hawaii, revealing each individual rock on the beach and even dry branches from the trees. Pixels pro photographers can reframe their photos while still retaining great resolution. Are able to keep the sharpness in warmth of her eyes as a.

Point of this high resolution in. This makes the 48 megapixel main camera even more versatile, further empowering the creativity of the most pro users. iPhone 14 Pro also has a new ultrawide camera with a larger sensor, more focus pixels and together with the photonic engine delivers. The time is improvement in light capture for. The new lens is sharper, with more detail, so macro gets even better. Like this. Katie did bug capture in a split second to review more than was visible to the naked eye. Flash was completely redesigned for. Adaptive behavior based on the. In the photo with a new array of nine LEDs. The pattern and intensity.

So it’s up to twice as bright, with up to three times better uniformity compared to our previous generation. The new photonic engine all cameras off iPhone 13 Pro get a dramatic improvement in low light performance, including up to two times better for the tenant photo camera. That with higher resolution photos and more creative options.

Our most powerful pro camera system ever. Now back to Jaws. IPhone is already the choice for film makers because of its versatility and cinema grade videos. Wanna see only smartphone to shoot in Prores and the only device in the world with an end to end workflow in Dolby Vision HDR. iPhone 14 Pro also has our new action mode for shooting videos with our best stabilization and cinematic mode gets a great update now supporting up to 4K resolution in 30 frames per second for even more. Hackers can also choose to record in four K 24 frames per second. The this is the biggest leap ever for the iPhone camera, and we’re continuing to raise the bar for our industry-leading video quality.

People count on iPhone throughout the day. Battery life is incredibly important. Even with industry-leading performance, new pro camera system and always on display, iPhone 14 Pro delivers all day battery life. So. 114 Pro and iPhone 14. The Dynamic island and always on display introduce new ways to experience I. By the A 16 ship with the new 48 megapixel main camera, beautiful new finishes, crash detection and emergency sos via satellite, this is the best iPhone we’ve ever created. 13 Our Pro models are designed with features. Environmental impact? Things like gold and rare earth elements and meet our high standards for energy efficiency. The iPhone 14 Pro in action.